Take a look at the three shortlisted universities delivering their presentations at sportspro live 2024

Sustainability Hackathon
February 2025

The sports industry is constantly looking towards the triple bottom line as a priority and is in need of fresh talent to contribute to solving the social and ecological issues that face us. SportsPro’s Hackathon is an opportunity for top students from across the world to compete against each other, creating innovative solutions that could help the sports industry drive social, financial and environmental change, whilst also being mentored by the top thought leaders within the industry.

The Hackathon sees students set challenges to enable major events to fulfil the challenge of ensuring business practise is as sustainable as it can be. 

Why The Triple Bottom Line?

The Triple Bottom Line is a framework that will form the basis of the students project. Teams will create solutions designed to make sport more socially, environmentally and financially sustainable.


Can your solution ensure that the sports industry becomes a more equitable place for its stakeholders and provides greater social value to its communities?


Can your solution actively reduce sport’s ecological footprint?


Can your solution exhibit economic rewards, whilst also prioritising society and the environment that stakeholders are operating within?

2024 universities:

 Mentors and judges


Abigail Martin,

Director, Sustainability & Development Projects,

Euroleague Basketball

Alexandra Rickham,

Head of Sustainability,

World Sailing

Ashley Shaner,

Vice President, Strategy & Operations,

Seven League

Claudio Borges,

Executive Director Engagement & Business Growth,

England Rugby

Dan Reading,


Sporting Giants

Ellen Salter,

Sustainability Director,

Think Beyond

Erica Kerner,

MD, Global Head of Sponsorship & Events,

Standard Chartered

Ioannis Konstantopoulos,


The Sports Footprint

Joao Frigerio,

Founder & CEO,


Julia Farr,

Head of Asia Pacific, International & New Business,

Borussia Dortmund

Kathy Gibbs,

Sustainability Manager,

England & Wales Cricket Board

Katie Cross,



Lesley Pincombe,

VP, Meetings & Major Events,

Maureen Rosita Ojong Ebob Besong,

Olympism365 Manager,

International Olympic Committee

Michael Conley,

Executive Vice President, Chief Information Officer,

Cleveland Cavaliers

Paul Coleman,


Fan Mobility

Stef McLoughlin,

Commercial Manager,

Lewes FC

Tom Elsden,

Senior Business Director,


Tommy Goodman,

Strategy & New Business Senior Manager,


Tristan Niesslein,

Founder & Lead Practitioner,

The Sustainability Agency


Aileen McManamon,

Founder & Managing Partner,

5T Sports

Claire Poole,

Founder & CEO,

Sport Positive Summit

Jim White,

Principal Environmental Consultant,

Nature Positive

Kim Mejnert-Frydensbjerg,

Head of Events,

Wonderful Copenhagen

Matthew Campelli,

Managing Director,

Touchline Earth

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