{"id":2270,"date":"2023-01-16T10:08:06","date_gmt":"2023-01-16T10:08:06","guid":{"rendered":"https:\/\/hackathon.sportspromedia.com\/?p=2270"},"modified":"2023-01-16T11:48:26","modified_gmt":"2023-01-16T11:48:26","slug":"the-copenhagen-way-part-three-how-sailgps-denmark-grand-prix-is-setting-the-standard-for-sustainable-sporting-events","status":"publish","type":"post","link":"https:\/\/hackathon.sportspro.com\/insights\/the-copenhagen-way-part-three-how-sailgps-denmark-grand-prix-is-setting-the-standard-for-sustainable-sporting-events\/","title":{"rendered":"The Copenhagen Way part three: How SailGP\u2019s Denmark Grand Prix is setting the standard for sustainable sporting events"},"content":{"rendered":"\t\t
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\n\t\t\t\tSailGP obviously wants to grow and expand, and Copenhagen wants to show itself to the world stage as a major sporting venue, which it is\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAndy Thompson, Chief Commercial and Financial Officer, SailGP<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SailGP has found safe harbour in the port of Nordhavn.<\/strong><\/p>

The international sailing series is only in its third season, Copenhagen is hosting the Denmark Sail Grand Prix for the first time, and the venue until recently comprised of little more than a shipyard site.<\/span>\u00a0And yet on a\u00a0<\/span>sunny August\u00a0Saturday afternoon in the Danish capital, it looks and feels as though sailing is exactly where it belongs.<\/span><\/p>

On race weekend, the\u00a0spectator\u00a0stand stretching across the Oceankaj waterfront\u00a0offers fans\u00a0an\u00a0idyllic\u00a0vantage point to watch\u00a0Copenhagen\u2019s inaugural\u00a0Denmark\u00a0Grand Prix.\u00a0Meanwhile, the CopenHill ski slope and the Middelgrunden offshore wind farm\u00a0provide\u00a0a\u00a0fitting\u00a0backdrop for an event looking to promote sustainability\u00a0to global audiences.<\/span><\/p>

This is the second time SailGP has raced in Denmark after visiting Aarhus in August 2021. Speaking to SportsPro ahead of this year\u2019s event, Andy Thompson, the series\u2019 chief commercial and financial officer, seems more than satisfied with the league\u2019s decision to bring its hydrofoiling fleet of nine F50 catamarans to Copenhagen\u2019s shores.<\/span><\/p>

\u201cThis is an ideal location for a SailGP event,\u201d\u00a0he says,\u00a0as music pulsates through the stands at Oceankaj in anticipation of the race.\u00a0\u201cThe Danish public have really embraced this.<\/span>\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Indeed, as Danish flags flicker in the sun, the crowd musters up its loudest roar for the Denmark team each time it ripples across the home straight towards the finish line.<\/span>\u00a0<\/span>Thompson says\u00a0that this atmosphere,\u00a0coupled with\u00a0the prospect of fans queuing up outside a venue for a sailing event,\u00a0would have been almost unimaginable for the sport five to ten years ago.<\/span><\/p>

\u201cThey really get behind us, the city gets behind us,\u201d he continues. \u201cAs we\u2019re sitting here, the crowd is right on the shore, the racetrack is right in front of them, the hospitality is right there, the media is right here, and it just sets up perfectly for us as a racetrack.\u201d<\/span><\/p>

SailGP is among an increasing number of sports properties bringing their events to Copenhagen, which this summer staged the Tour de France\u2019s Grand Depart and next year will welcome badminton\u2019s BWF World Championships.\u00a0Optimistic that the city will showcase many memorable sailing contests in the years to come, Thompson\u00a0believes\u00a0the Danish capital is a perfect fit\u00a0for\u00a0the series.<\/span><\/p>

\u201cSailGP obviously wants to grow and expand, and Copenhagen wants to show itself to the world stage as a major sporting venue, which it is,\u201d he explains.\u00a0\u201cSo ultimately, we\u2019re trying to get to a real sweet spot where it works for both parties.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Indeed, SailGP\u2019s calendar features some of the world\u2019s most glamorous destinations, but Thompson believes Copenhagen is already among its most iconic.<\/span>\u00a0As he explains,\u00a0<\/span>the series\u2019 strategy is to build long-term collaborations with its host cities in order to have a lasting impact.<\/span><\/p>

\u201cYou talk about Bermuda and you talk about San Francisco, you talk about Chicago, and then Saint-Tropez [is] obviously an iconic location,\u201d Thompson says.\u00a0\u201cCopenhagen\u2019s right up there. The partners get excited about that. It\u2019s just one of those global cities.<\/span><\/p>

\u201cIt\u2019s about having that consistent date on a calendar, where if you\u2019re in Copenhagen, or if you\u2019re Danish, you know that each year the Sail Grand Prix is going to be on a certain day. You\u2019re going to come out and enjoy it.\u201d<\/span><\/p>

Powered by Nature<\/span><\/h4>

For SailGP, words mean nothing without action, a\u00a0mantra which can be seen in\u00a0its commitment to sustainability and\u00a0is shared by the city of Copenhagen.<\/span><\/p>

In line with the slogan \u2018powered by nature\u2019, the Grand Prix tech site in Nordhavn is fully generated by wind power, meaning the F50 racing boats\u2019\u00a0batteries were also completely charged\u00a0using renewable energy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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From plant-based food options and fully recyclable cutlery, to\u00a0Carlsberg\u2019s newly designed plastic beer bottles<\/a>\u00a0and electric buses taking fans to the venue, every detail of the\u00a0Denmark Sail Grand Prix appeared to be geared towards\u00a0reducing\u00a0the event\u2019s\u00a0carbon footprint.<\/p>

For Fiona Morgan, SailGP\u2019s global director of purpose and impact, the\u00a0often\u00a0challenging\u00a0task of delivering an event that fits the league\u2019s sustainability\u00a0guidelines is simply the modus operandi in Copenhagen.\u00a0Hailing Denmark as a \u201cleader in sustainability\u201d, Morgan is impressed by the capital\u2019s eco-friendly\u00a0<\/span>approach, which she says makes the lives\u00a0of the\u00a0organisers a lot easier.<\/span><\/p>

\u201cThis event is 100 per cent powered by clean energy, because in Denmark that\u2019s normal,\u201d Morgan declares.<\/span>\u00a0\u201cThey just operate sustainably, that\u2019s who they are. It\u2019s not an extra ask, it\u2019s just the way the events team work.\u201d<\/span><\/p>

Morgan even goes as far as to suggest that\u00a0Copenhagen\u00a0can serve as an example for other SailGP venues.<\/span><\/p>

\u201cIt\u2019s a showcase to our other host cities and events, so we can use this as that blueprint,\u201d she continues.\u00a0\u201cIt\u2019s such a perfect venue for SailGP. This is not a one-off event, this is really the part of the way the city operates.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Making a difference<\/span><\/h4>

Morgan\u00a0notes\u00a0that last year\u2019s Denmark Sail Grand Prix in Aarhus had the lowest carbon footprint of any SailGP weekend to date. This year\u2019s\u00a0edition\u00a0is set to\u00a0go one better, with Thompson revealing that Copenhagen\u2019s Grand Prix\u00a0will be the series\u2019 most sustainable event\u00a0yet.<\/span><\/p>

Copenhagen\u2019s\u00a0dedication to\u00a0sustainable solutions and commitment to powering communities with renewable energy is perhaps best exemplified by the location of the Denmark Sail\u00a0Grand Prix\u00a0itself.<\/span><\/p>

Nordhavn, the setting for the\u00a0race\u00a0which serves as Copenhagen\u2019s seaport, has\u00a0undergone\u00a0a large-scale regeneration in recent times, with the city looking to expand the district by a further 100 hectares over the next\u00a0ten\u00a0to 20 years.<\/span><\/p>

The driving\u00a0force behind the\u00a0redevelopment project is\u00a0a desire to transform Nordhavn into\u00a0a \u2018five-minute neighbourhood\u2019, where public transport stops are always within a five-minute walk and the area\u00a0is easily\u00a0accessible\u00a0for pedestrians and cyclists. What was once the forgotten\u00a0northern edge of the city is now a thriving hub home to more than 40,000 residents, and is fast becoming one of the city\u2019s most attractive hotspots.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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In many ways, the\u00a0venue now\u00a0seems tailormade for SailGP, which ran a number of eco-focused projects around the Denmark event.<\/span>\u00a0Among th<\/span>ose was\u00a0the\u00a0implementation\u00a0of\u00a0the series\u2019 first-ever\u00a0\u2018fish hotels\u2019,\u00a0which saw SailGP donate biohuts to\u00a0help protect\u00a0Copenhagen\u2019s native\u00a0fish population.\u00a0<\/span>Copenhagen already houses more fishing nurseries than any other city in the world, but\u00a0\u00a0Morgan\u00a0points out that SailGP\u2019s efforts are part of its\u00a0mission to work on a customised impact project in each of its race locations.<\/span><\/p>

\u201cWe work with every host city on an impact project,\u201d she adds. \u201cWe don\u2019t say \u2018legacy\u2019, because we always think that sounds old and past, when we\u2019re about future and impact.\u201d<\/span><\/p>

SailGP\u2019s ethos\u00a0can also be seen in\u00a0its unique Impact League,\u00a0a separate leaderboard\u00a0which\u00a0ranks\u00a0teams\u00a0based on how they perform against a series of sustainability criteria, whether it be the implementation of clean energy solutions or the removal of single-use plastics from their operations.<\/span><\/p>

“<\/em>The Impact League is the only league in sports that actually celebrates sustainable action for teams, so I\u2019m super proud of it”
<\/em>Fiona Morgan, Director of Purpose & Impact, SailGP<\/cite><\/span><\/p>

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Morgan believes that the innovative new concept can set\u00a0a standard\u00a0for other sports leagues and organisations around the world.<\/span><\/p>

\u201cThe Impact League is the only league in sports that actually celebrates sustainable action for teams, so I\u2019m super proud of it,\u201d she says.<\/span>\u00a0\u201cWe launched it last season. It\u2019s still new in its development, but it\u2019s seen massive mindset shifts.\u201d<\/span><\/p>

According to\u00a0Nicolai Sehested, the captain of Denmark\u2019s\u00a0SailGP\u00a0outfit, the Impact League is taken seriously by the teams and adds another competitive\u00a0element\u00a0to the series.<\/span><\/p>

\u201cImpact League is something all the sailors from all teams buy into,\u201d\u00a0Sehested\u00a0tells SportsPro. \u201cIt\u2019s a competition, but at the same time we get to make a difference, we get to inspire people to do more for the climate. So it is something people really embrace and really take on.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cAnd I can tell you the competition is very high between the teams. We are trying to get a little edge on the other teams and to get more points.\u201d<\/span><\/p>

Recalling a\u00a0conversation\u00a0with Great Britain SailGP captain and four-time Olympic gold\u00a0medallist\u00a0Ben Ainslie, Thompson reveals teammates even scrutinise each other\u2019s kettle usage at team bases as they look to optimise their performance\u00a0for\u00a0the Impact League.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Building\u00a0an inclusive\u00a0sport<\/span><\/h4>

Another key pillar of SailGP\u2019s strategy is to raise the profile and accessibility of sailing,\u00a0meaning it is important for the series to seize the opportunity when staging races in the countries where its teams are from.<\/span><\/p>

Despite Denmark\u2019s rich and well documented sailing pedigree, the country is looking to use\u00a0its SailGP event as a\u00a0platform to encourage more of its younger generation to get involved in the sport.<\/span><\/p>

Central to those efforts\u00a0is SailGP\u2019s Inspire programme, which provides opportunities for youngsters\u00a0in partner cities to gain work experience in multiple fields.<\/span>\u00a0In Copenhagen,\u00a0<\/span>the initiative engaged\u00a0more than 1,300\u00a0students across the race weekend, a new record figure for a SailGP event.<\/span><\/p>

\u201c<\/span>It\u2019s great that\u00a0[the Danish team]\u00a0get their home crowd behind them and really get to showcase sailing in their country,\u201d says Morgan. \u201cWhat we want to do is build the sport in the territories that we operate.\u201d<\/span><\/p>

The ultimate aim of Inspire is to diversify the sport of sailing without race, gender, or socioeconomic status acting as a barrier for entry. That mission is another reason that SailGP is a good fit for Copenhagen, which prides itself on being an inclusive city.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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One initiative introduced by SailGP in its second season was a new ruling that\u00a0dictated\u00a0each team must have at least one female member on the boat at all times.<\/span>\u00a0That commitment to gender equality is something that also resonates strongly with th<\/span>ose\u00a0competing in the series.<\/span><\/p>

An Olympic bronze\u00a0medallist\u00a0at Rio 2016 and a World Championship winner in 2017, Denmark\u2019s Katja Salskov-Iversen\u00a0praises\u00a0SailGP\u00a0for\u00a0creating a pathway for young women to compete in sailing all the way through to professional level.<\/span><\/p>

\u201cI never really dreamed about going to the Olympics, and I never really dreamed about being a professional sailor,\u201d she says.<\/span>\u00a0\u201cI think it\u2019s important to show the way in both sustainability, but also [in] bringing females into the sport and bringing younger kids into sailing.\u201d<\/span><\/p>

Salskov-Iversen\u2019s teammate, Sehested, shares those\u00a0sentiments and is hopeful that\u00a0SailGP\u00a0can help further promote\u00a0sailing in Denmark.<\/span>\u00a0One of the youngest helmsmen in\u00a0<\/span>the series, the 31-year-old is eager to\u00a0grow\u00a0the sport and believes the Inspire programme, in tandem with the Grand Prix in his hometown of Copenhagen,\u00a0will play a big part in achieving\u00a0that goal.<\/span><\/p>

\u201cI think it\u2019s more important for our team than any other team because we don\u2019t have the same pipeline in Denmark as some of the biggest sailing nations have,\u201d\u00a0he adds.<\/span>\u00a0\u201cWe need it, otherwise we won\u2019t have a pipeline to replace us and we\u2019re not getting any younger.<\/span><\/p>

\u201cWe\u2019re in a hurry to get the next generation ready to just sail in the F50 and take it on.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SportsPro travelled to Copenhagen\u2019s recent Denmark Sail Grand Prix to hear from organisers and competitors about why the city is a perfect fit for the F50 catamaran racing series.<\/p>\n","protected":false},"author":3,"featured_media":2272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"acf":[],"yoast_head":"\nThe Copenhagen Way part three: How SailGP\u2019s Denmark Grand Prix is setting the standard for sustainable sporting events - SportsPro Hackathon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hackathon.sportspro.com\/insights\/the-copenhagen-way-part-three-how-sailgps-denmark-grand-prix-is-setting-the-standard-for-sustainable-sporting-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Copenhagen Way part three: How SailGP\u2019s Denmark Grand Prix is setting the standard for sustainable sporting events - 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