Claudio Borges is the Executive Director of Engagement & Business Growth at the Rugby Football Union.

As the executive commercial lead at England Rugby, Claudio oversees the areas of brand, consumer engagement, content, digital products, business development, partnerships management, retail & licensing, and broadcasting.

His is passionate about driving engagement and revenue growth through innovative strategies and campaigns that leverage brand, digital, and partnerships.

Previously, he has held roles at adidas and City Football Group.